You have certainly heard that your stay at the Hotel Y Montreal has a significant social impact. Indeed, when you book a room with us, the profits are directly reinvested in the YWCA Montreal programs. For example, in 2017, the revenues generated by the hotel contributed, among other things, to increase awareness about sexual consent to more than 2000 young people. The project called “Do you NO the limit?” toured events, festivals and CEGEPs to demystify the complexity of this subject.
The 360° audiovisual experience was idealized by the YWCA youth service, together with director Emanuel St-Pierre and funded by Secrétariat de la condition féminine. This video focus specifically on young people aged from 16 to 24 years old, but, actually, the subject concerns everyone. Wearing virtual reality glasses, the participants assumed a female character who was in a situation where sexual consent was questioned.
The YWCA intention with this video was to convey an important message to young people: it is essential to make sure that your partner has the same desires as you. So, youth must understand that a person can say “no” without having to justify himself.
Fortunately, at the end of 2017, the project “Do you NO the limit?” had brought awareness to 2707 persons, which exceeded the participation target more than twice. In addition, over 90% of people reported a feeling of discomfort, anger or sadness when exposed to the virtual situation. The most worrying fact remain that 72% of them confirmed that disrespect about consent is a common situation in real life. This percentage clearly underlines the importance of the YWCA initiative.
According to YWCA youth team, reaching out to young men is often a difficult task, especially when it comes to sexual violence. This time, the idea of making them live a realistic situation from a female perspective helped them to understand the problem since 63% of male participants agreed that boys would insist more than they should when interacting with a girl.
The project “Do you NO the limit?” has received the Thérèse Casgrain Equality Award from the Secrétariat de la condition féminine in the Violence Prevention category as well as the special innovation award from YWCA Canada.
Hotel Y Montreal proud to support YWCA programs
Therefore, Hotel Y Montreal is delighted and proud to point out the positive results of the programs you are helping to fund. We hope that our clients support will make possible the realization of several other successful initiatives like this one.
For this reason, consider doing an impact tourism when you go on a trip. This means that in addition to finding comfortable and well located accommodation, you can consciously choose a socially engaged institution. Also we encourage you to try restaurants, products and activities that will have a positive impact on the environment and the community you visit.
Hotel Y Montreal in numbers
Between 2016 and 2017, more than 14,000 people, both women and men, stayed in the Hotel Y Montreal and the Auberge YWCA 62 rooms. These clients have helped to generate more than $ 420,000 in net revenues. Their choice was essential to support the YWCA Montreal mission to build a better future for women and girls in our city.